Bachelor's Degree Programs

Antipolo, Rizal Campus  >  Academic Programs  >  Bachelor's Degree  >  Bachelor of Science in Business Administration ( Major in Marketing Management )
Bachelor of Science in Business Administration ( Major in Marketing Management )

Bachelor of Science in Business Administration (Major in Marketing Management )

Our Bachelor of Science in Business Administration major in Marketing Management lets you learn all the ins and outs of how businesses connect with their customers. We’ve designed the curriculum to give you a solid foundation in marketing principles while also offering hands-on experience. Explore key areas like consumer behavior, market research, business analytics technopreneurship, and digital marketing.

Welcome to the exciting world of business administration! Here’s what you can look forward to when you join our BS in Business Administration major in Marketing Management program:

  • Understand and Apply Marketing Principles: Learn the core concepts of marketing, from why people buy what they buy to how to effectively promote products and services.
  • Create Winning Marketing Strategies: Design campaigns that not only catch people’s attention but also build brand loyalty and drive business growth.
  • Conduct Market Research: Gain expertise in gathering and analyzing market data to make smart, informed decisions.
  • Leverage Digital Marketing: The digital world is huge for marketers. Learn how to use online tools and platforms to engage with customers.
  • Manage Brands and Products: Understand the art and science behind building strong brands and managing product life cycles.


CAREER OPPORTUNITIES:

A degree in business administration with a focus on marketing management provides you with a strong foundation for various career opportunities in marketing and business operations. You can explore roles in areas like market research, sales, digital marketing, advertising, and business analysis. With experience and professional development, you can advance into positions such as sales and marketing management, brand management, business development, and leadership roles like Chief Marketing Officer.


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Career Center

Antipolo, Rizal Campus

156 M.L. Quezon Avenue, Antipolo City, Rizal

(02) 8-6965368
0917-596-8559

Quezon City Campus

960 Aurora Boulevard Quezon City PH 1109

(02) 3-438-4580
0917-596-8545

Guimba Campus

Provincial Road, Saranay District, Guimba, Nueva Ecija

0997-781-5423